{"id":902,"date":"2011-02-04T12:18:59","date_gmt":"2011-02-04T19:18:59","guid":{"rendered":"https:\/\/dailyfilmfix.com\/?p=902"},"modified":"2011-02-04T12:19:37","modified_gmt":"2011-02-04T19:19:37","slug":"new-rio-movie-hopes-to-pull-a-super-bowl-first","status":"publish","type":"post","link":"https:\/\/dailyfilmfix.com\/?p=902","title":{"rendered":"New RIO movie hopes to pull a Super Bowl First!"},"content":{"rendered":"

\"\"<\/a>There’s nothing new about big time Super Bowl commercial promotions, but the makers of the upcoming movie “Rio” may have pulled a first. The 30-second spot for the film airing this Sunday during the big game will contain an embedded code. <\/p>\n

Viewers are invited to find the frame with the embedded code in the “Rio” commercial that will direct them to a special level in the Angry Birds mobile device video game. The producers of the film and video game maker Rovio have entered into what has been billed as a first-of-its kind partnership. And, of course, the ultimate prize, a trip to the premiere of “Rio” in Rio de Janeiro, is handled by way of a sweepstakes.<\/p>\n

“Rio” flies into theaters on April 15th. Visit http:\/\/www.rio-themovie.com\/win<\/a> for more details. Watch the the first 2 minutes of the movie right now:<\/p>\n